UC marketing class featured in Super Bowl Ad Meter School Spotlight
March 4, 2026
University of Cincinnati’s Lindner College of Business was one of just 16 institutions representing USA Today’s Ad Meter School Spotlight program, where students got to evaluate the ads and publish their findings alongside industry professionals. The students' top-rated commercials largely aligned with Ad Meter’s official rankings, with Budweiser's "American Icons" earning the highest score. The participants included over 300 students across two marketing classes taught by assistant professor-educator Summer Shelton. She came to the University from a marketing research firm and brings experience ranking Super Bowl commercials as an industry professional herself.