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Online Master of Science in Business Analytics

A business analytics professional leads a discussion with colleagues, reviewing data and insights during a collaborative meeting.

UC's online MS in Business Analytics program will equip you with the skills you need for a high-impact career.

Business Analytics Program Overview

The Carl H. Lindner College of Business online Master of Science in Business Analytics program is nationally recognized and has a proven track record of placing students at successful, high-profile companies. Predictive Analytics has consistently ranked our MS BANA program as the No. 1 data science program in the country for three consecutive times and four out of five years.

The Master of Science in Business Analytics online program at UC provides students with expertise in descriptive, predictive, and prescriptive analytics. Many of our graduates are working as data scientists and business analysts at world-leading companies from larger corporations, to startups across the nation.

Note: The MS-Business Analytics program is recognized as a STEM (Science, Technology, Engineering, and Mathematics) program.

Business Analytics Program Highlights

High Quality Education

Woman Business Analyst presenting a report while holding a laptop.
  • Our online bootcamp sets you up for success before your first day of class — providing you with valuable tech and non-tech skills that will benefit you throughout your time in the program. Built for part-time students, this 33-41 credit hour program can be completed between one-two years.
  • Designed for working professionals balancing personal and professional commitments, our 100% online, asynchronous courses allow you to build a schedule that fits around your personal and professional commitments.
  • Led by Lindner College of Business faculty who conduct leading-edge research and have extensive experience in both industry and academia.
  • An immersive experience where you’ll gain an understanding of the tools and techniques needed to turn descriptive, predictive, and prescriptive analytics data into meaningful business insights.

Want to know what to expect from UC’s online Master of Science in Business Analytics program? Watch this informative video where Program Director, Michael Platt, dives into the MS Business Analytics program details. Gain valuable insights on how this flexible online program can enhance your analytical skills and advance your career in the rapidly growing field of business analytics.

Flexibility

  • 100% online
  • No GMAT requirement
  • Courses offered in spring, summer and fall semesters

Support from Application to Graduation

At UC, you’ll have a full support team behind you:

Students graduating with a Master’s in Business Analytics from the University of Cincinnati have a bright career ahead of them. While most graduates worry about finding a job post-graduation, these graduates will find themselves asking, “Which job do I want to take?”. The job title of data science is relatively new, but companies like Amazon, P&G, Fifth Third, and Tesla are willing to pay top dollar for this role. The increasing availability of data over the last few years has created a huge demand for people who can decipher, analyze, and present this data to make meaningful business decisions. If you’re interested in pursuing a career in business analytics, take some time to review our career page to learn more about where UC graduates have found jobs and the outlook on demand for business analytics careers.

According to U.S. News, Business Analytics Business “is the science of using data to build mathematical models and arrive at decisions that have value for a company or organization, Bertsimas says. This is relevant in nearly every field, whether it’s medicine, technology, retail or real estate”.

The Carl H. Lindner College of Business offers an online Master of Science in Business Analytics program that is tailored to meet the needs of working professionals. The program is designed to provide a flexible and convenient way for individuals to balance their work and personal life while pursuing a challenging and rewarding degree. Asynchronous classes allow you to complete coursework on your time. There are three learning outcomes which include, business analytics, data science, and data visualization that you can follow based on your career goals. You will gain expertise in predictive, prescriptive, and descriptive analytics. UC prides itself on its business partnerships which aid in providing real-world projects and learnings to prepare a student for the workforce.


The Lindner College of Business’ online Master’s in Business Analytics program is 33-41 credit hours and seeks working professionals seeking to become part-time students with quantitative or technical backgrounds (mathematics, engineering, statistics, science, economics etc.) who are interested in pursuing careers in the fields of business analytics and data science.

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Students without a business undergraduate degree may be required to take up to three of the following courses.
Course Title/Description Credit
ACCT7000

Foundations in Accounting

This course educates students in the fundamentals of finance and accounting. The methods covered are used extensively throughout the MBA program. Topics include: the accounting process that results in the preparation of financial statements for external users, techniques for analyzing a basic set of financial statements, using accounting information to support management decisions, and using time value of money techniques to evaluate capital asset decisions. (MS Accounting students cannot earn credit by taking this course.) This course cannot be used as an elective course for Lindner College of Business Master's programs.

2
ECON7000

Foundations in Economics

This course provides an introduction to the fundamentals of economics at the graduate level for students without previous economics coursework. Students will be exposed to the essentials of both microeconomics and macroeconomics. Microeconomics topics to be discussed include the supply and demand mechanism,how markets are affected by regulation and taxation, costs of production, and how market structure affects outcomes. Macroeconomic topics to be discussed include the fundamental measures of the aggregate economy, the sources of economic growth, explaining short-run fluctuations in economic activity, and how government policies can affect these fluctuations. A particular focus will be to understand how fundamental economic principles at both the micro and macro level can affect companies, investments, industries, and national economies. This course may not be used as an elective course for Lindner College of Business Master's programs.

2
FIN7000

Foundations in Finance

Upon completion of this course, students should be able to: 1. Apply concepts and perform Time Value of Money calculations 2. Understand differences in interest rates (due to differences in risk, horizon, and compounding) 3. Use present value calculations to solve bond pricing and risk applications 4. Use present value calculations to solve stock valuation applications This course cannot be used as an elective course for Lindner College of Business master's programs.

1
MKTG7000

Marketing Foundations

The purpose of this course is to provide students with a foundation in Marketing. Concepts such as segmentation, targeting, positioning, customer and market analysis, and basic marketing planning will be introduced. This course cannot be used as an elective for Linder College of Business master's students.

1
OM7011

Operations and Supply Chain Management

This course helps develop knowledge of the basic principles for operations and supply chain management (OSCM) through simulations and case studies. The focus is on decisions and activities involving the effective management of resources including, process improvement, supply management, logistics, and supply chain coordination

2
MGMT7000

Organizations

The purpose of this course is to provide students with a foundation in the study of Organizations (Management) in preparation for the MBA or MS program. The goal is to provide students with an introduction to the study of organizations (strategy, structure, design, and context) to help students navigate through the advanced graduate course work and to become a more effective manager. This entails understanding how organizations work as well as developing requisite personal skills in problem analysis and writing. This course cannot be used for an elective course for Lindner College of Business master's programs.

2
Students must complete the the following core courses (25 credit hours). BA 7077 is only required for full-time students.
Course Title/Description Credit
BANA6037

Data Visualization

This course provides an introduction as well as hands-on experience in data visualization. It introduces students to design principles for creating meaningful displays of quantitative and qualitative data to facilitate managerial decision-making.

2
BANA7020

Optimization

An introduction to modeling, solving with state-of-the-art software, and interpreting the results for real-world linear, integer, and optimization under uncertainty applications. Solution techniques and analyses covered include graphical approaches, the simplex method, and sensitivity for linear optimization; branch-and-bound and cutting plane techniques for integer optimization; and two-stage stochastic programming and robust optimization for optimization under uncertainty. Upon completion of this course, students will be able to formulate real applications as mathematical problems, understanding the underlying assumptions, and the scalability/difficulty of the proposed models.

3
BANA7025

Data Wrangling

This course provides an intensive, hands-on introduction to data management and data manipulation. You will learn the fundamental skills required to acquire, munge, transform, manipulate, and visualize data in a computing environment that fosters reproducibility.

2
BANA7030

Simulation Modeling and Methods

Building and using simulation models of complex static and dynamic, stochastic systems using both spreadsheets and high-level simulation software. Topics include generating random numbers, random variates, and random processes, modeling systems, simulating static models in spreadsheets, modeling complex dynamic stochastic systems with high-level commercial simulation software, basic input modeling and statistical analysis of terminating and steady-state simulation output, and managing simulation projects. Applications in complex queueing and inventory models representing real systems such as manufacturing, supply chains, healthcare, and service operations.

3
BANA7031

Probability Models

PROBABILITY MODELS: Events, probability spaces and probability functions; Random variables; Distribution and density functions; Joint distributions; Moments of random variables; Special expectations; Moment generating functions;Conditional probability and conditional moments; Probability inequalities; Independence; Special probability distributions including: binomial, negative binomial, multinomial, Poisson, gamma, chi-square, normal, beta, t, F, mixture distributions, multivariate normal; Distribution of functions of random variables; Order statistics; Asymptotic results including: convergence in distribution, central limit theorem, convergence in probability, Slutsky's theorem STOCHASTIC MODELS: Discrete time Markov processes, Markov pure jump processes, Birth and death processes, Branching processes, Poisson process, Pure birth processes, Yule process; applications in several areas, e.g. queuing models, machine repair models, inventory models, etc.

2
BANA7042

Statistical Modeling

Nonlinear regression and generalized linear model.Logistic regression for dichotomous and polytomous responses with a variety of links. Count data regression including Poisson and negative binomial regression. Variable selection methods. Graphical and analytic diagnostic procedures. Over dispersion. Generalized additive models. Limited dependent variable regression models (Tobit), Panel Data models.

2
BANA7046

Data Mining I

This is a course in statistical data mining with emphasis on hands-on case study experiences using various data mining/machine learning methods and major software packages to analyze complex real world data. Topics include data preprocessing, k-nearest neighbors, generalized linear regression, subset and LASSO variable selection, model evaluation, cross validation, classification and regression trees.

2
BANA7047

Data Mining II

This is a course in statistical data mining with emphasis on hands-on case study experiences using various data mining/machine learning methods and major software packages to analyze complex real world data. Topics include advanced trees: bagging, random forests, boosting; nonparametric smoothing methods; generalized additive models; data preprocessing/scaling; neural networks; deep learning; cluster analysis; association rules.

2
BANA7051

Applied Statistical Methods

This course covers applied statistical methods, including topics of frequency distributions, estimation, hypothesis testing, point and interval estimation for mean and proportion; comparison of two populations; goodness of fit tests, one factor ANOVA. Major statistical software is used.

2
BANA7052

Applied Linear Regression

This course covers applied linear regression, including topics of fitting and drawing inferences from simple and multiple linear regression models; residual diagnostics; model correction procedure for linear regression; variable selection. Major statistical software is used.

2
BA7077

Career Management

Designed for Graduate Business students to assist them in their job search. Covers such topics as your elevator speech, practice interviewing, resume construction and salary negotiations.

0-1
IS6030

Data Management

This course provides an introduction to the use and design of databases to store, manipulate and query data. The course introduces the structured query language (SQL) used to manage data. Students who complete this course should understand how to use SQL for basic data manipulation and queries. This course is intended for users of existing databases to extract needed information and should not be taken by MSIS students or those students who wish to learn detailed database design techniques.

2
BANA 8083 A minimum grade of C is required for this course.
Course Title/Description Credit
BANA8083

MS Capstone

This course is associated with the required MS Business Analytics Capstone. The Capstone experience will be described in a recorded presentation that is reviewed by two quality individuals. At least one individual will be an OBAIS faculty member and the other will have expertise in business analytics and/or the tools and methods presented. The presentation can describe: (1) a research project based on an idea proposed independently by the student or with faculty input; (2) an extension of a case analysis or project completed in a class, or (3) work completed in an internship or job. Graduate Case Studies in Business Analytics. The presentation must describe the student's contribution to the research or job.

1
Students are required to take 8 elective hours, four of which must be from BANA courses. Substitutions must be approved by the program director.
Course Title/Description Credit
BANA6043

Statistical Computing

This is a course on the use of computer tools for data management and analysis. The focus is on a few popular data management and statistical software packages such as SQL, SAS, SPSS, S Plus, R, and JMP although others may be considered. Data management and manipulation techniques including queries in SQL will be covered. Elementary analyses may include measures of location and spread, correlation, detection of outliers, table creation, graphical displays, comparison of groups, as well as specialized analyses.

2
BANA7048

Multivariate Statistical Methods

This is a course in the analysis multivariate data with emphasis on appropriate choice of estimation and testing methods. Vectors and matrices, Multivariate probability distributions and their parameter, Multivariate normal distributions, Maximization and minimization of multivariate functions, The "shape" of multivariate normal data, Correlation, prediction and regression, Sample statistics and their sampling distributions for multivariate normal data; Estimation and tests for correlation, Tests of independence, Estimation and tests for multivariate means and covariance matrices, Power of multivariate tests, multivariate linear models, canonical correlation analysis, Principal components analysis, Factor analysis, Classification and discrimination analysis.

2
BANA7050

Forecasting and Time Series Methods

This is a course in the analysis of time series data with emphasis on appropriate choice of models for estimation, testing, and forecasting. Topics or methodologies covered include Univariate Box-Jenkins for fitting and forecasting time series; ARIMA models, stationarity and nonstationarity; diagnosing time series models; transformations; forecasting: point and interval forecasts; seasonal time series models; modeling volatility with ARCH, GARCH; modeling time series with trends; and other methods.

2
BANA7075

Machine Learning Design for Business

This course provides a framework for developing real-world machine learning systems that are deployable, reliable, and scalable. Designing machine learning systems is the process of defining the software architecture, infrastructure, algorithms, and data for a machine learning system to satisfy specified business requirements. Without deliberate design, machine learning systems can get outdated quickly because (1) the tools continue to evolve, (2) business requirements change, and (3) data distributions constantly shift. Students will learn about data management, data engineering, feature engineering, approaches to model selection, training, scaling, and how to continually monitor and deploy changes to ML systems for successful business applications. They will also be exposed to managing the human side of ML projects such as team structure and business metrics.

2
BANA7095

Graduate Case Studies in Business Analytics

Real organizational problems or challenges will be presented to students by client companies. Students in groups will work with a client to develop a solution or solutions to the problems using advanced analytic techniques. Students will present the solutions to the client in both oral and written reports.

3
BANA8090

Special Topics in Business Analytics

This course is used to explore topics of current interest in the BANA domain, that do not fall within the scope of any of the regularly scheduled courses. By the nature of the course, specific topics covered will vary with each offering.

1-4
CS6052

Intelligent Data Analysis

This course will introduce students to the theoretical and practical aspects of the field of data mining. Algorithms for data mining will be covered and their relationships with statistics, mathematics, and algorithm design foundations will be explored in detail.

3
ECON8021

Game Theory

Students will know and comprehend the fundamental concepts in non-cooperative game theory. They will apply non-cooperative game theory to analyze imperfect competition, moral hazard, adverse selection, market failures, and externalities and public goods. The students will be evaluated through tests, where they will solve relevant problems by employing game theoretic tools.

2
FIN7045

Portfolio Management

This course presents the mainstream and alternate view of portfolio management using research papers, articles, and materials from academics and the markets. Many of the concepts covered are covered in the body of knowledge leading to the CFA designation.

2
IS7012

Programming and Modern Frameworks

This course introduces full-stack development, emphasizing modern programming languages, frameworks, and best practices for building scalable, high-performance web applications. Through hands-on projects, students will develop real-world applications that integrate both front-end and back-end technologies. By the end of the course, students will have built and deployed a fully functional web application using contemporary frameworks and cloud-based deployment strategies.

2
IS7034

Data Warehousing and Business Intelligence

This course is designed for the comprehensive learning of data warehousing technology for business intelligence. Data warehouses are used to store (archive) data from operational information systems. Data warehouses are useful in generating valuable control and decision-support business intelligence for many organizations in adjusting to their competitive business environment. This course will introduce students to the design, development and operation of data warehouses. Students will apply and integrate the data warehousing and business intelligence knowledge learned in this course in leading software packages.

2
IS7065

Generative Artificial Intelligence for Business

This course examines the technology underlying modern generative artificial intelligence / machine learning models from a business perspective, including their uses in coding, professional and artistic applications, and the various controversies and challenges to work and/or society they may pose.

2
IS7085

Governance of AI/ML Systems

This course teaches students how to develop, scale-up, and sustainably manage high-performing Artificial Intelligence/Machine Learning systems in business organizations. It introduces concepts and techniques that enable the development of surrogate approaches to explain AI/ML models, build redundancy in AI/ML systems, and calculate and minimize risk of failures while using such approaches.

2
IS8034

Big Data Integration

This course presents an overview of the principles of data integration, the fundamental basis for developing useful and flexible business intelligence platforms. Modern data integration needs differ from traditional approaches in four main dimensions that parallel differences between big data and traditional data: volume, velocity, variety, and veracity.

2
IS8036

Survey of Machine Learning and Artificial Intelligence

This course is a survey of Machine Learning (ML) and Artificial Intelligence (AI) from the Data Scientist’s perspective. It explores ML and AI topics, current and emerging technologies, and applications for students to gain understanding of the successful implementation of ML and AI to address key business and industry problems.

2
IS8070

Special Topics in Information Systems

This course is used to explore topics of current interest in the IS domain, that do not fall within the scope of any of the regularly scheduled courses. By the very nature of the course, specific topics covered will vary with each offering.

1
MKTG7012

Marketing Research for Managers

Explores the role of marketing research in marketing management. Students do hands-on assignments to develop their understanding of methods for designing and implementing marketing research projects, including collecting, analyzing, and summarizing data pertinent to solving marketing problems. Developing experience in key aspects of marketing research is stressed.

4
OM7061

Managing Project Operations

This course covers detailed issues related to managing product development and projects in organizations. The course covers, in two separate modules: -Concepts of project planning and organization, budgeting and control, and project life cycles and concepts related to organizational workflow including the staffing process, and project planning elements; related concepts of organizational forms, conflict resolution, and issues related to leadership and task management in a project environment. -Advanced concepts of project scheduling, including WBS, CPM, PERT, simulation, project budgeting, earned value analysis, project tracking and resource constrained scheduling. This includes setting up projects on Microsoft project and using the information for budgeting, resource management, tracking and ongoing communication and evaluation of projects.

2
OM7083

Supply Chain Strategy and Analysis

Presents an overview of issues relating to the design and operation of an organization's supply chain. Information is presented as a mix of technical models and applied case studies. Topics may include inventory planning, logistics, sustainability, global operations, supply chain collaboration and contracting.

2

Any student with a bachelor’s degree from a regionally accredited institution, regardless of field of study, is eligible to apply to a Lindner graduate program. Applicants should have at least a B grade average (3.0 GPA) in relevant undergraduate coursework, or otherwise provide evidence satisfactory to the admitting department.

Applications are reviewed in a holistic manner, with careful consideration given to all aspects of the application portfolio.

Application for Admission: Choose "Business Administration (Busin Analytics) - Online, Master of Science" on the application.

Complete the online application and submit the application fee.

Standard Application Fees:

  • $65.00 for domestic applicants to most degree programs
  • $70.00 for international applicants to most degree programs
  • $20.00 for domestic applicants to Graduate Certificates
  • $25.00 for international applicants to Graduate Certificates
  • Application fees are waived for Summer 2026 applications submitted by March 1st, 2026
  • Application fees are waived for Fall 2026 applications submitted by July 1st, 2026
  • Fee waivers are automatically applied for applicants who: 
    • are currently serving in the US armed forces
    • are veterans of the US armed forces
  • Two semesters (or three quarters) of college-level calculus.
  • One course in linear algebra or matrix methods.
  • A basic knowledge of computer programming is not required for admission, but must be acquired before starting the program. Examples of programming languages include: C, C++, Java, Matlab, Python, R, Ruby, SAS or Visual Basic.

An unofficial transcript (or degree audit) is required from each institution attended, including in-progress coursework, even if from the University of Cincinnati. These documents must show a complete record of your courses and grades. Uploading an unofficial transcript is recommended, but an official transcript may also be sent. Your application will not be reviewed until all transcripts are received.

International Applicants: You must have a U.S. bachelor's degree from a regionally accredited institution or an international equivalent before starting the program. While NACES course-by-course evaluations are not required at time of admission, one may be requested in certain cases at the time of application. Your unofficial transcripts must be translated into English. If your grading scale isn't on a four-point scale, you will be asked to translate in the application process. For international three-year bachelor’s degrees, use the free WES degree equivalency tool to confirm U.S. equivalency. Please review the Graduate College's transcript submission policy after enrollment.

Please select two recommenders. The first recommender should be a current or former supervisor who can speak to your professional experience. The second recommender can be professional or academic. IMPORTANT: Your application will not move forward in the review process until we receive the letter of recommendation.

At the University of Cincinnati Lindner College of Business, we value thought-driven leaders. With this in mind, please upload a personal statement expressing the following:

  • How will the MS Business Analytics program prepare you to meet your career goals?
  • How does your background prepare you to be successful in the program?
  • What short or long-term career goals do you have?

Optional: Is there something in your resume or application that needs a brief explanation? Areas in this field may include academic outliers, career breaks, completion of additional coursework, etc.

Formatting: We recommend the personal statement be between 250 and 500 words, double-spaced.

Ensure your resume clearly lists the dates of any professional (ex: full-time role, internships, co-ops), volunteer, non-profit or any other leadership experiences. There is no formatting requirement. However, please review your resume for any grammar mistakes. It should be no longer than two pages.

Standardized test scores are not required for admission to the MS program. Applicants can submit scores if they would like them to be considered as part of the application review process. The admissions committee will accept Graduate Management Admission (GMAT) and Graduate Record Examination (GRE) test scores. Scores must be sent directly from the agency to the following address:

Graduate Admissions

University of Cincinnati

PO Box 210091

Cincinnati, OH 45221-0091

  • $65 ($70 international) non-refundable University of Cincinnati Graduate School application fee.

If your native language is not English, you must demonstrate your proficiency in English. This includes submitting an IELTS, TOEFL or Duolingo test score.

Please reference the below minimum score requirements.

Minimum TOEFL and IELTS requirements by program
Program TOEFL (0-120 scale)* TOEFL (1-6 scale)* IELTS** Duolingo
MBA 90 4.5 7 120
MS Business Analytics 95 5 6.5 110
MS Information Systems, MS Marketing & PhD Programs 100 5 7.0 115
All other programs 80 4.5 6.5 110

*TOEFL: Can be sent using school code 1833
**IELTS: Can be sent to University of Cincinnati - Graduate School account.

For additional information, please reference the Graduate College website.

At the University of Cincinnati, we offer multiple start dates to accommodate your schedule. 
Term Application Deadline Classes Start

Summer 2026

Fall 2026

Spring 2027

April 1, 2026

July 1, 2026

November 15, 2026

May 11, 2026

August 24, 2026

January 11, 2027

The University of Cincinnati's online course fees differ depending on the program. On average, students will accrue fewer fees than students attending on-campus classes.

The one fee applied across all UC Online programs is the distance learning fee. Students living outside the state of Ohio must also pay an additional “non-resident” fee to enroll in courses at UC Online. This fee is lower than the out-of-state fee for traditional on-campus programs.

To view tuition information and program costs, visit the Online Program Fees page.

Our students consistently earn more than 95% job placement rate upon graduation.

Graphic reading ranked 3rd by Fortune as best Masters in Business Analytics program.
Badge claiming 95% job placement for MS Business analytics graduates.
Badge showing UC's MS BANA program as ranked 14th by U.S. News in 2024.
Badge reading Association to Advance Collegiate Schools of Business (AACSB) accredited.
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